Marketing Services TORs

For Accelerate Prosperity Regional Acceleration Program.

Accelerate Prosperity (AP) is a joint initiative of the Aga Khan Foundation (AKF) and Industrial Promotion Services (IPS) of the Aga Khan Fund for Economic Development (AKFED) in Central and South Asia. It aspires to work towards a society that is powered by innovative and successful young entrepreneurs. Through its services, AP extends tailored training, advice, and technical assistance to aspiring and existing entrepreneurs to help them launch or expand their innovative business ventures. It also extends tailored financing to start-ups and SGBs to help them unlock external investments by improving their bankability and investment readiness.   

  

PURPOSE OF CONTRACT   

Accelerate Prosperity is looking for a marketing firm to provide graphic design, content production, and other digital services for pre, during, and post marketing of AP’S Regional Acceleration program. 

The firm will be responsible for providing high-quality design materials, animations, and short video content required by AP for marketing the program.  

   

KEY OUTCOMES/ SCOPE OF WORK   

The marketing firm will provide all design and marketing materials for the AP’s regional startup program.  

 

DELIVERABLES   

The firm/ company is expected to: 

  • Design of social media content (static, animations, gifs, etc.) 
  • Produce short videos (actors, set, aftereffects, animations included) to be used for marketing 
  • Design brochures, pamphlets, email cover images, thumbnails, and other materials 
  • Design business teasers, mentor profiles and other designed material required during program 
  • Design and manage email campaigns 
  • Marketing (pre-during and post) for Demo Day to be held in Dubai

 

ELIGIBILITY CRITERIA  

Firms/companies are eligible to apply. The required capacities include:   

  • Financial Bid 50 Marks 
  • At least 2-5 years of experience in graphic design, video production, designing marketing campaigns, branding, designing relevant templates.  15 Marks 
  • A functional team of field experts like graphic designer, videographer, editor, aftereffects expert, etc. to be able to deliver the wide range of marketing material required. 15 Marks 
  • Are based in Islamabad. 10 Marks 
  • SECP Registered Companies/Firm 10 Marks 

  

RESULTS-BASED PAYMENT   

  • 100% payment on submission of all deliverables 

  

PROJECT TIMELINE   

Tentative project engagement starts 10 Feb 2023  

Tentative Contract time: 2 months   

  

SUBMISSION DETAILS:   

Company profile, portfolio and profile/CVs of team members can be sent to the following email address at procurement_appk@akdn.org    

 

And send a financial bid to be generated against the list of deliverables (attached below) in a sealed envelope against t to the following postal address: 

Manager Finance and Administration,  

Accelerate Prosperity Office Professional Development Centre North (PDCN), Konodas Gilgit. 

 

Financial bid to be submitted against these deliverables: http://bit.ly/3wzI1X4 

 

DEADLINE:   

January 5, 2023, 17:00 PST