TORs

Background  

Accelerate Prosperity (AP) is a global initiative of the Aga Khan Development Network (AKDN) in Central and South Asia, which follows guidance from the Aga Khan Foundation (AKF) Board to develop more formal structures to catalyze enterprises within AKDN’s main area development programs, where economic opportunities remain insufficient. Through patient capital and tailored business advisory to startups and businesses, AP complements broader employment-related programs of AKF and draws significantly on technical expertise from the Aga Khan Fund for Economic Development’s (AKFED) Industrial Promotion Services (IPS), and coordinates efforts with the AKDN’s financial institutions, the University of Central Asia and many other national partners. 

AP’s approach combines financial and non-financial support, recognizing that standalone business development services and traditional bank financing are inadequate to catalyze start-ups, grow small firms, and deliver job creation in fragile and emerging markets, particularly for marginalized groups in rural areas. 

Job Description: 

The Marketing & Outreach Associate will assist the Marketing Lead with day-to-day tasks such as creating content for multiple marketing platforms, managing social media accounts, coordinating events, and supporting outreach campaigns. Additionally, they will contribute to content development for our ongoing AP programs, participate in outreach activities, and produce knowledge materials. The ideal candidate will have strong content creation and writing abilities and effectively represent AP at community events. 

Responsibilities 

• Assist Marketing Lead in all ongoing marketing activities 

• Develop relevant content for multiple platforms, such as AP website and social media (including YouTube, Instagram, Facebook, and Twitter) 

• Design social media content, brochures, and reels 

• Create designs using graphic design software such as Canva, InDesign, Photoshop, or equivalent tools. 

• Coordinate and promote outreach events and webinars 

• Provide event logistics support 

• Build valuable partnerships within the ecosystem and with other stakeholders 

• Conduct market research and competitor analysis 

• Track campaign performance and generate reports 

• Produce well-researched and creative content for online and print publication 

• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content for external audiences 

• Manage and schedule social media posts, ensuring consistency with branding and messaging 

Requirements and Qualifications

• Requirements and Qualifications
• Proven record of excellent writing and content creation skills demonstrated in a professional portfolio
• 1-2 years of experience of working in similar roles
• Impeccable grasp of the English language and current trends in expressions
• A team player as well as possess the ability to work independently with minimal supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects/tasks with different objectives simultaneously
• Be able to strictly adhere to the branding/style guides of the organization and its policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with tools, especially Canva, Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint. Knowledge of Photoshop and Illustrator is a plus.
• Bachelor’s degree in communication, journalism, marketing, or related disciplines.