Across the world, consumers are rethinking their snack choices, moving towards products that offer more functionality, cleaner labels, and better nutrition than conventional options. This “better-for-you” snacking trend is also gaining momentum in Pakistan, as people seek convenient products made with quality ingredients and less reliance on artificial additives.
Recognizing this evolving shift, Accelerate Prosperity is proud to announce its investment in Nutrilov, reflecting growing confidence among investors in Pakistan in innovative food startups.
Redefining the Snack Aisle in Pakistan
Founded in 2017, Nutrilov has been at the forefront of local innovation in Pakistan’s food sector. The company offers a growing portfolio of snacks made from 100 percent real ingredients, including whole grains, and rich in both fiber and protein. With a variety of flavours and convenient packaging, Nutrilov is building a brand that integrates seamlessly into the daily lives of modern consumers whether at home, at work, or on the move. Nutrilov products are enjoyed by over 2 million wellness driven Pakistanis.
Selling through its own direct-to-consumer e-store and also available nationally in 15+ cities of Pakistan across 1000+ retail locations, Nutrilov has contracts with big-box grocery retailers, Q-com platforms, Pharma retail, F&B retail like Carrefour, Imtiaz, Pandamart, CSD, Dvago, D-Watson, Costa, Dunkin Donuts, Al Fatah, Spar, Metro, Punjab Cash & Carry among many others.
Nutrilov’s approach reflects a deep understanding of changing preferences and a clear commitment to product integrity. By prioritizing affordability without compromising on quality, the company continues to position itself as a trusted choice for those who value health and convenience.
Accelerate Prosperity’s Strategic Investment in Nutrilov
At Accelerate Prosperity, we invest in ventures that are solving real-world problems with purpose, innovation, and the potential to scale meaningful impact. Our strategic financing will enable Nutrilov to increase its production capacity, highlighting the role of investors in Pakistan in scaling local businesses, strengthen distribution across Pakistan, and lay the foundation for future expansion into international markets. It will also support the company’s investment in in-store marketing, product development, and deeper industry linkages.
This investment is more than just growth capital; it’s an investment in Pakistan’s homegrown CPG innovation. Nutrilov’s growth supports local sourcing, job creation, and an emerging food ecosystem that offers consumers better choices without compromising on taste or convenience.
As the demand for better, accessible, and locally made snacks continues to grow, Nutrilov stands ready to meet the need with dedication and purpose. We are proud to stand behind a business that combines innovation with values, and growth with social good.
We will continue to support businesses that blend entrepreneurship with positive impact, creating value for communities, opportunities for local producers, and a stronger future for Pakistan’s economy.